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In this RollingStone Jeep advertisement a very clean and shiny new Jeep Wrangler is in the middle of the page. The contrast of the bright red color of the Jeep against the lightest lamp,part of the sky draws the eye immediately to a shape easily recognizable to most as the Jeep Wrangler. This Jeep is positioned on what seems to be the summit of a plateau, a rugged yet beautiful environment and auto parts. The background seems to be used to give the vehicle meaning as a rugged, yet good looking SUV. The ad's outdoor theme goes beyond a world of cars limited to roads and seems to tell the potential buyer, “with this Jeep automobile, you can go anywhere.” To the right of the Jeep is a rock formation in the form of a exclamation point. This seems to say that even nature itself thinks highly of the SUV 4x4. At the bottom of the ad is a white space with black text on white: simple easy, no nonsense, just like the Jeep itself. The diction used in the ad, “rugged,” “discovery,” and “quest,” seem to lure the reader beyond the confines of their home or office into another world, a “four-wheel drive,” “rock-crawling,” “go-anywhere” world where you can be master, that is if you own a Jeep. Jeep not only sells the Wrangler, but also the Wrangler image that will make, “the world...see you like never before” and in return you will, “see the world like never before.” Buy a Jeep and put an exclamation point in your life.
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